Walk out on December 2 with one offer, the words to sell it, and a 30-day plan to start selling.
You're good at the work. The 2-Day Ownership Lab Intensive makes it easy for the right clients to buy it.
The Problem
You know how to do the work. Selling it is a different skill.
Then
Inside someone else's organization, your expertise had context.
People knew your title. They knew what you were responsible for. Your organization's reputation did the selling for you.
And much of the work came to you.
Now
Then you stepped out on your own.
Now you have to explain the problem you solve, convince someone it matters, and give them a reason to choose you.
That can be harder than the work itself.
So you keep adjusting.
You rewrite your LinkedIn headline. Again.
You change the services on your website.
You spend another week thinking about your niche.
You take a project below your level because at least someone is willing to pay.
And when a potential client asks what you do, you give them five minutes of background when what they need is a reason to care.
Your expertise isn't the problem. Your offer is.
You haven't made the decisions that turn what you know into something a buyer can evaluate and say yes to.
More content won't fix an unclear offer. Another month of thinking about it won't either.
In two days, we make those decisions and start selling.
The Two Days
Day One, you decide what you sell. Day Two, you start selling it.
Most programs stop at the offer. An offer sitting in a document doesn't bring you clients. So Day Two is all about getting it in front of buyers.
Day One · December 1
Build the offer
- The buyer worth chasing. The person with the problem, the budget and a reason to fix it now.
- The problem they'll pay to solve. Not the symptom they complain about. The thing underneath it.
- The result you deliver, specific enough that a buyer can picture it.
- Your way of doing the work, named so buyers see why it's different.
- One signature offer. What it does, who it's for, what's in and what's out.
- A one-line answer to "So what do you do?"
Day Two · December 2
Start selling it
- Your price, and how to say it without flinching.
- The story that moves a buyer from "I have this problem" to "How do I work with you?"
- The exact DMs and referral asks to send this week.
- Your answers to "That's too expensive" and the other objections you keep hearing.
- The path a stranger takes to become a paying client, mapped step by step.
- A 30-day sales plan: who you'll reach out to, what you'll say, and how you'll follow up.
Before we meet: focused pre-work on your expertise, past clients and the buyers you're considering, so we start building in the first five minutes.
Small group: no more than 10 consultants. Real working time and direct feedback on your business.
What You Leave With
Finished materials, not more homework.
Your Ownership Lab Offer Blueprint
You stop rewriting your offer. When someone asks what you do, you answer in one sentence and they get it. Inside: your buyer, the problem you solve, the result you deliver, your method and your signature offer, all decided.
Your Sales Activation Playbook
You know exactly who to reach out to on Monday, what to say, and how to answer when they push back on price. Inside: your price and how to say it, your sales story, ready-to-send DMs and referral asks, objection answers and a 30-day plan.
30 days of support after
- One 60-minute group implementation call
- One written review of your offer
- Email support for questions while you work your 30-day plan
The 2-Day Ownership Lab Intensive
$4,497
or 2 payments of $2,498
My agency clients pay $30,000 for this same positioning, offer and messaging work. In the intensive, you build it with me in two days, in a room of 10.
December 1 and 2 · 11 a.m. to 2 p.m. ET · Virtual · Enrollment closes November 30
Got questions? Book your fit call
“The results were immediate: a clear positioning statement, a tightened service roadmap, and the confidence to market to the right clients.”
Modupe RotimiLanded a contract that replaced her full-time income within weeksWhy Two Days Works
This is the Ownership Lab, condensed.
The Ownership Lab ran for eight weeks. Consultants built their offers inside it and signed clients while it was still running. The intensive takes that same work and puts it into two focused days, with pre-work before and 30 days of support after.
Who It's For
Is this you?
This is for you if…
- You have several services but no clear offer to lead with.
- You keep changing your niche or the way you describe your work.
- People respect your expertise but don't know how to hire you.
- You're explaining your résumé instead of leading with the problem you solve.
- You've had consulting opportunities but no repeatable way to get more.
- You're ready to make real decisions and test them with real buyers.
You don't need a big client roster. You need real expertise, a problem you know how to solve, and a willingness to do the work.
This isn't for you if…
- You're still deciding whether you want to consult at all.
- You want someone to build your business, write your content or sell for you.
- You already sell a proven offer every month and need help scaling a sales team.
Results
The people I've worked with know what clear words can do.
Before: Clear in her own head, but not clear enough to get people to book or sign.
After: More booked calls than ever, and 60+ new email leads from her first ad.
“Now I have a game plan of how I can move someone from just seeing my post to actually being a client.”
Dr. Jennifer TaylorBefore: Deep expertise, but offered opportunities that didn't match its value.
After: States her price and sends the invoice.
Roz needed language to explain what she brings to the table, strategically and concisely. Now she stops defaulting to low-paying opportunities.
Dr. Rosalind BatyRozilienceBefore: Didn't fully understand marketing.
After: A stronger marketing strategy, and a partner still building it with him.
“If you know it's time to stop building only for someone else and start building equity around your own expertise, you should pay attention to what Candice is building with Ownership Lab.”
Guy A. HolleyGrant StrategistBefore: Spinning her wheels on marketing.
After: A strategy and the structure to carry it out.
“If you're a founder who's been spinning your wheels on marketing and needs someone who can bring both the strategy and the structure, Candice is the person.”
Courtanie C. SandersBusiness Operations Consultant
15+
years in marketing
30+
consultants served
$115k+ in new contracts signed by my clients
Meet Candice
I'm Candice Jackson Long, founder of CJL Consulting Group.
I've spent more than 15 years in marketing, helping brands explain what they do and why it matters. Today I work with consultants who are great at the work but can't get the market to understand their offer.
I've worked with more than 30 of them. Here's what I see every time:
Being good at the work doesn't make you good at explaining why someone should hire you.
Inside an organization, your expertise speaks for itself. On your own, you have to make its value visible. That's where I come in.
I won't hand you generic marketing language you'll never use. We'll make the decisions that shape your business and write words you can stand behind. Words that sound like you.
FAQ
Questions you might have
When and where is it?
Tuesday, December 1 and Wednesday, December 2, from 11 a.m. to 2 p.m. Eastern both days. It's virtual, so you can join from anywhere.
Enrollment closes November 30.
Is there a payment plan?
Yes. Pay $4,497 in full, or 2 payments of $2,498.
Will I get personal help in a group of 10?
Yes. You work on your own business the whole time and get direct feedback on it. Ten is small on purpose: enough people to learn from each other, few enough that nobody gets lost.
What if I haven't landed my first client yet?
You can still be a great fit. If you have real expertise, know a business problem you can solve, and are ready to put an offer in front of buyers, this is for you.
If you're still deciding what kind of business you want, start with a fit call and we'll figure out the right next step.
Will you write my offer for me?
We build it together. I guide the decisions, push back on assumptions and sharpen the language. You bring the expertise and what you know about your buyers.
I want you to leave knowing exactly what you're selling and why, in words you can say with a straight face.
What if buyers don't respond to my new offer?
That's what the 30 days of support are for. Bring back what buyers said, and we'll adjust the offer and the message together.
Will this help me get clients?
That's what every piece of these two days is built for: an offer buyers understand, the words to sell it, and a plan to put it in front of them. I won't promise you a number. Your effort and your market decide that.
I'm not sure this is right for me. What now?
Book a fit call. In 30 minutes we'll look at where your business is and what's keeping you stuck. If the intensive isn't the right move, I'll tell you.
Got questions? Book your fit call
The cost of waiting isn't just another month.
You don't need every answer before you move. You do need to make the decisions that everything else is built on.
Who you sell to.
What you sell.
Why it matters.
What you do next.
It's another month of changing what you say.
Another opportunity where you can't explain what someone is paying for.
Another potential client who likes your work but doesn't know how to hire you.
Another week rewriting your positioning instead of talking to the people you want to serve.
Two days to build your offer and start selling it. Thirty days of support to make it stick.
Got questions? Book your fit call
$4,497 or 2 payments of $2,498 · December 1 and 2 · 11 a.m. to 2 p.m. ET
Enrollment closes November 30 · 10 seats